We’ve always thought that jeans are much more than just blue denim and grommets. With every frayed hem and patched knee, they’re a piece of your self-expression.

We crafted our first jeans in Los Angeles in 1990 with this philosophy in mind. And we’ve been making vintage-inspired, great fitting denim for expressive, independent types ever since. We give our denim its distinctive Lucky Brand look by literally putting it through the wringer. We rip, mend, sand, fray, patch and wash our pieces – often by hand – to give them real character and soul. We add authentic hardware and special details inspired by the rugged work wear denim of our pioneers. And everything that bears the Lucky Brand label has the essence of Southern California sewn right in.

We were born in Southern California and it’s a big part of what we make. We're inspired by amazing nature, like the orange groves and mountains of Ojai and the beach towns that dot the Pacific Coast Highway. We love great music, art and photography – new and old. And we can’t get enough of the casual lifestyle and amazing weather. (Who doesn’t like taking a drive with the top down on a 70-degree winter day?)

In addition to giving our jeans their distinctive look and vibe, Southern California also inspires our seasonal Lucky Brand fashion collections - jackets, sweaters, dresses, pants and accessories that work with or without your denim.

You’ll find Lucky Brand all over America in 177 stores (and counting) as well as at select department stores. Our famously helpful Lucky Brand associates will guide you toward your perfect fitting jeans and help you pick a few things to go with them. And you can shop the entire collection on our site. While you’re there, check out our lively denim conversation on Facebook and Twitter. We’d love to know your thoughts. Thanks for visiting.

Yours in denim.