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Lucky Brand Collaborations

The Original Rockers:


What began as a dream to bring electric guitars to the masses became a reality in 1954 with the debut of the Stratocaster, widely considered the most popular and influential guitar of all time. With a little help from Fender loyals like Jimi Hendrix, Bob Dylan, and Bruce Springsteen, Fender ushered in a new era of rock ‘n’ roll.

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