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Lucky Brand Clover #05
A style guide for culture lovers
December 2013
In this issue
Party People
Party People

Get your fashion fix for a very
festive December

Unzipped
Unzipped

Take denim from desk to deck
the halls in 7 easy pieces or less

instant update
Instant Update

Be bash-ready in seconds with
the easiest beauty trick ever

Behind the Scenes
Behind the scenes

Ever wonder what goes into a
legendary guitar?

Riveting Right Now
Riveting right now

Explore our art, music and
pop culture picks of the month

Ritual Habitual
Ritual habitual

Hang out with French indie band
Phoenix in Austin, Texas

Style Files
Style files

Steal style cues from a few of our
favorite scene stealers

Art of Community
Art of Community

Actress Kristen Bell brings luck
to those less fortunate

Indie Index
Indie index

Check out our cheat sheet to LA’s
most iconic rock n’ roll hangouts

Lucky Genes
Lucky genes

Meet Senior Design Director
Michelle McCormick

Local Loves
Local loves

Stay out late in Austin, Texas
with our food trucks guide

Behind the Scenes - Ready to experience guitar-lovers’ heaven? Follow us to the Fender Factory in Corona, California. Instant Update Riveting Right Now

Inside an 8,000 square foot facility in Southern California, just 20 miles east of Fullerton where Leo Fender started out making guitars and amps in the 1930s, thousands of Fender guitars, Stratocasters, Telecasters, Vintage Jaguars, Precision Basses and J-Basses hang from the ceiling like bats, suspended on a conveyor belt that rotates them like suits at a dry cleaners. This curing process alone can take up to three weeks to achieve an authentic finish. And that’s just the beginning.

Behind the Scenes

More than 108 techniques at a bare minimum are applied by hand to create a standard Stratocaster, and all of them are on view at the factory, now a public site open for tours. The crowning of the frets and the shaping of a Fender neck, arguably the most critical pieces of any guitar, can take 30 minutes each, up to several days. Inside the master workshop studios that run along a corridor inside the building, artisans like Josefina Ybarra, whose mother Abigail wound guitar pickups by hand for more than half a century, regularly spend several months working on custom projects for Fender loyalists and clients like Bono, Prince or Eric Clapton. As proof, models of their frets flank the walls, slung from pegs and Sharpied with names.

Behind the Scenes

Following Leo Fender’s vision of quality, every Fender detail is fashioned onsite, from the carving of the ash, alder or mahogany that makes up a Fender’s frame down to the manufacturing of its tiniest bolts. Fender was a fan of music, a concertgoer who got the idea for amplified sound while listening to swing bands perform on acoustic instruments at outdoor arenas. He believed, as the aficionados at the Fender Factory will tell you, that his goods should stay in service and be repairable, which is why the neck of a Fender guitar famously bolts on. So that it can easily be replaced, or “Frankensteined,” a process that, thanks to Jimi Hendrix and Kurt Cobain, is as much a facet of Rock and Roll lore as the guitars themselves.

Behind the Scenes

Want a chance to Win a Rock n’ Roll Lifestyle of your very own, complete with a custom Fender and a trip to Los Angeles to jam out and visit the factory? Quick! Enter the sweepstakes.

Read the next article
  • A Lucky Life Blog
    A Lucky Life Blog

    by our style director
    Karin Cole

  • A Lucky Life Blog
    A Lucky Life Blog

    by our style director
    Karin Cole

  • A Lucky Life Blog
    A Lucky Life Blog

    by our style director
    Karin Cole

  • A Lucky Life Blog
    A Lucky Life Blog

    by our style director
    Karin Cole

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