Cross the threshold of nearly any Lucky Brand store, and you’re bound to set foot on a paisley-motif that mimics a rug to create the subconscious feeling of having stepped into a gypsy beach-house. Look up and you’ll find vintage-inspired murals, a nod to our Los Angeles denim heritage. These details are more than décor. They’re a labor of love, crafted by a Southern California-born-and-raised duo who are affectionately known by the Lucky crew as “Chris and Chris.” In fact, the two siblings had become such legendary, attached-at-the-hip mascots that rumors circulated at headquarters that the two were twins. Fun fact: Both are flea-market obsessed and beach-bound but they were born two years (not two minutes) apart in Cosa Mesa.
At least one hundred paisley-rug emblems and vintage Lucky Brand murals; one of a kind mercantile-influenced signs; a clock to stop little kids in a fit of wonder when they enter the special shop soon to open at our Beverly Hills flagship: Each of these creations represents “a nostalgic art form we really enjoy unveiling,” says Christina, who started making signs when she was 20 years old.
For his part, Chris is a working artist and has been showing abstract paintings in Los Angeles galleries over the past ten years, a facet of his life that feeds his signage work, and vice versa. A part-time surfer, Chris is about to become a new dad, “the next chapter,” he says, in a life that’s always been about creativity, collaboration and family. In his sister’s words: “When you work with passion, alongside someone you love, every little piece you create is a kind of masterpiece. Simple as that.”
Stay tuned to Clover for the unveiling of Chris & Chris' new artwork for our Beverly Hills headquarters in the November issue.