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Lucky Brand Clover #06
A style guide for culture lovers
January 2014
In this issue
Venice Beach
Venice Beach

Get your fashion fix for a
uniquely refreshing January

Unzipped
Unzipped

Steal street-surf style,
in 7 easy pieces or less

instant update
Instant Update

See how to wear 2014’s
top 3 must-have jeans

Riveting Right Now
Riveting right now

Check out our of-the-moment art,
music and pop culture picks

Ritual Habitual
Ritual habitual

Hang out in Los Angeles with
Grammy-nominee Sara Bareilles

Style Files
Style files

Take your style cues from a few
of our favorite surfers

Craft Talk
Craft talk

Explore the symbolism of our
new California-inspired scent

Lucky Genes
Lucky genes

Head to Greg Ullery’s Venice
Beach bachelor pad

Parisian perfumer Laurent LeGuernec reveals the Los Angeles-centric symbolism behind the notes of spring’s starry new scent, Lucky Darling. Style Files Lucky Genes
RED CURRANT

RED CURRANT

Bitter and sweet. Sweet and bitter. LeGuernec tapped into the Gemini-like duality of red currant, a fruit he associates with his childhood and with forgotten delights, to create a sparkling sense of desire for the almost unattainable.

ORANGE BLOSSOM

ORANGE BLOSSOM

This particular citrus evokes the seaside splendor of Los Angeles, where orange groves beckon from hillsides along shorelines. LeGuernec points out that there’s a very nostalgic tie with the aroma of American sunscreen lotion, a subconscious nod to long afternoons spent lazing in the sun.

“There’s a new movement towards femininity in a floral way. For so long now, fragrances have been quite sweet and food-based. Lucky Darling taps into the new mood through sparkling fruits in combination with ladylike flowers to create a refreshing, fun and very feminine sense of West Coast energy.”
- Perfumer Laurent LeGuernec
PINK PEONY

PINK PEONY

For Le Guernec, every fragrance is like a story: it has a beginning, a middle and an end. Following his literary theory, Lucky Darling’s running theme is peony, a bloom that unfurls in spring, with a green grassy headiness that LeGuernec finds both ultra-fresh and slightly intoxicating.

Ginger

Ginger

A member of the spice family, ginger represents the freshness of youth and packs a zingy punch that LeGuernec associates with lime. Its essential oil has long been prized among homeopaths for its anti-inflammatory benefits and by aromatherapists for its warm, invigorating qualities.

Read the next article
  • A Lucky Life Blog
    A Lucky Life Blog

    by our style director
    Karin Cole

  • A Lucky Life Blog
    A Lucky Life Blog

    by our style director
    Karin Cole

  • A Lucky Life Blog
    A Lucky Life Blog

    by our style director
    Karin Cole

  • A Lucky Life Blog
    A Lucky Life Blog

    by our style director
    Karin Cole

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