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Lucky Brand Clover #06
A style guide for culture lovers
January 2014
In this issue
Venice Beach
Venice Beach

Get your fashion fix for a
uniquely refreshing January

Unzipped
Unzipped

Steal street-surf style,
in 7 easy pieces or less

instant update
Instant Update

See how to wear 2014’s
top 3 must-have jeans

Riveting Right Now
Riveting right now

Check out our of-the-moment art,
music and pop culture picks

Ritual Habitual
Ritual habitual

Hang out in Los Angeles with
Grammy-nominee Sara Bareilles

Style Files
Style files

Take your style cues from a few
of our favorite surfers

Craft Talk
Craft talk

Explore the symbolism of our
new California-inspired scent

Lucky Genes
Lucky genes

Head to Greg Ullery’s Venice
Beach bachelor pad

Lucky Genes - Hang out with our multifaceted Men’s Senior Director, Greg Ullery, at his masculine-minimalist Venice Beach loft. Craft Talk Cover

Lucky Genes“When I write a song, I start out with a visual representation,” says Greg Ullery, motioning to a series of photographs of astronauts, torn from magazines and printed off of the web, taped to an otherwise white wall inside his Venice Beach loft. “So if a piece of the melody is supposed to feel spacey, I’ll look at images of the moon or of solar systems for awhile, to get going.” Ullery describes this trademark style of his as “narrative minimalism:” a strong, clean aesthetic, derived from an initial sense of story. The same sensibility served as the founding principle behind Riviera Club, the cult-adored men’s label Ullery launched in Santa Barbara during his twenties with his friends, Derek Buse and Joe Sadler, a collaboration that ultimately led him to Lucky Brand, and to Los Angeles, where he now divides his time between surfing, songwriting, and scouring the globe for sartorial inspiration.

Lucky Genes

“My dad was making all of this pottery in the ‘70s, when he was a young buck. He has absolutely no idea how on-trend he is now.”

Lucky Genes

Just a few blocks from the shore and from Venice’s eclectic street scene, Ullery’s loft is outfitted with little more than the basic necessities of a creative, California life. A pair of surfboards, one shiny and red, one dinged up and white. Several Fender guitars. A fridge full of neatly-organized Fiji waters, Coronas and Perriers. A closet stocked with several white T-shirts on hangers, folded jeans and a single indigo blazer.

Lucky GenesLucky Genes Clockwise from left: A jar of preserves from Gjelina, one of Ullery’s favorite hangouts. A stack of art books and a propeller from an installation Ullery did for Ron Herman. Objects from Ullery’s vintage photography collection. Images Ullery references while songwriting. Heirloom Beatles Bobbleheads.

Against the meticulously arranged backdrop of the space, a row of pottery displayed on a shelf in the kitchen both blends in and makes itself known. The ceramics were all handmade by Ullery’s father, Greg. A rough-hewn wooden bench on Ullery’s patio reflects his uncle’s craftsmanship. “He can build pretty much anything,” says Ullery, of his uncle Dave, who also first taught him to play guitar and to write music.  Now, Ullery applies the imaginative discernment he inherited from his uncle and father to trendspotting travels in India, Mexico and Japan. To establish Lucky Brand’s spring men’s collection, for instance, Ullery handpicked textiles from a renowned Japanese mill and scoped out Tokyo streetlife with an eye for the little nuances that lend a fresh twist to a blazer or to denim. After all, in Ullery’s words: “You have to be pretty creative to reinvent a 5-pocket jean.”

Lucky Genes
  • Lucky Genes
  • Lucky Genes
  • Lucky Genes
  • Lucky Genes


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