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Lucky Brand Clover #06
A style guide for culture lovers
January 2014
In this issue
Venice Beach
Venice Beach

Get your fashion fix for a
uniquely refreshing January

Unzipped
Unzipped

Steal street-surf style,
in 7 easy pieces or less

instant update
Instant Update

See how to wear 2014’s
top 3 must-have jeans

Riveting Right Now
Riveting right now

Check out our of-the-moment art,
music and pop culture picks

Ritual Habitual
Ritual habitual

Hang out in Los Angeles with
Grammy-nominee Sara Bareilles

Style Files
Style files

Take your style cues from a few
of our favorite surfers

Craft Talk
Craft talk

Explore the symbolism of our
new California-inspired scent

Lucky Genes
Lucky genes

Head to Greg Ullery’s Venice
Beach bachelor pad

Style Files - borrow a sartorial cue or two from a few of our favorite surfers. Ritual Habitual Craft Talk
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SOLI STORM BAILEY

This artsy Aussie upstart began surfing at the age of two in his hometown, Byron Bay, a flower child mecca epitomized in the 1972 cult surf film, Morning of the Earth. Bailey’s often confided that he’s drawn to the individualism of the sport and to the creativity unleashed by riding a swell, a clean slate on which he’s free to invent his own unique style.

Style match: A clean, simple hoodie and slim color-pop jeans

Ty Segall

Better known as a garage rocker with eight critically-adored albums under his belt, 26-year-old Segall is a California native who grew up surfing and skating in Laguna Beach. Goodbye Bread, Segall’s 2011 album, reflects his take on the darkly beautiful side of beach-culture, with its hazy listlessness. Having grown up in Laguna before its reality TV ruination, Segall has said that he’s bitter about the destruction of his hometown. The peculiar blend of that emotive melancholia, with the psychedelic side of all things surf and Segall’s prolific musicianship are trademarks of his inimitable sound.

Style match: A tourbus-worthy denim jacket and black jeans

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STACY PERALTA

A legendary Venice Beach native, Stacy Peralta co-wrote and starred in the epic 2001 surf-skate documentary Dogtown and Z-Boys. The film depicts Peralta and a local clan of Los Angeles surfers (later known at the Zephyr Boys) as they improvised aerial skateboarding techniques in the empty swimming pools and back alleys of 1970’s Santa Monica, at a time when the beachfronts had slipped into slums. Peralta has since gone on to make several more documentaries, including 2004’s Riding Giants, a historical look at the evolution of big wave surfing.

Style match: Skate sneakers and a beanie

NOA DEANE

In 1959, Noa’s grandfather, John Deane, built his dad, Wayne Deane, a plywood shortboard. Wayne later went on to become one of Australia’s most successful competition surfers. He also started crafting boards of his own, a passion that began as a hobby and is now a full-fledged brand. For his own part, 18-year-old Noa is making waves with board-breaking feats at Duranbah Beach. In his spare time, he collects cameras, parties hard and draws images of dinosaurs. Rumor has it Noa’s also following in his dad’s footsteps and trying his hand at the art of the surfboard.

Style match: A graphic tee and an ocean blue crew neck

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  • A Lucky Life Blog
    A Lucky Life Blog

    by our style director
    Karin Cole

  • A Lucky Life Blog
    A Lucky Life Blog

    by our style director
    Karin Cole

  • A Lucky Life Blog
    A Lucky Life Blog

    by our style director
    Karin Cole

  • A Lucky Life Blog
    A Lucky Life Blog

    by our style director
    Karin Cole

Shop the Venice Beach Issue
Shop the Venice Beach Issue

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