It’s no secret that we’re passionate about music. The only thing
we love more than denim is rock ’n roll. 

We headed to beautiful Palm Springs to kick off festival season
with our annual Desert Jam event. There
was great
music, food, drinks, and legendary style. It
was a party to remember—check out our recap to see. 

Read The Recap
Fender Next Fender Next

Fender Next

To kick off festival season, Lucky Brand
teamed up with Fender at
SXSW for a weekend of rock
and roll featuring fresh
talent and our classic denim.

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On the road with Harry Hudson On the road with Harry Hudson

On The Road With Harry Hudson

L.A. icon and musician Harry Hudson
talks about creative
life, and his love for all-American denim.

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Queen x Lucky Brand Queen x Lucky Brand

Queen x Lucky Brand

In celebration of the film, Bohemian Rhapsody
and iconic band,
Queen we launched
an exclusive capsule collection of tees.

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The sounds of
Desert Jam

Take a listen to the artists that made a splash
at this year's Desert Jam!