It’s no secret that we’re passionate about music. The only thing
we love more than denim is rock ’n roll. 

The spirit of rock 'n' roll came alive at The Roxy Theatre to kick off our 30th Anniversary
celebration. We partnered with Rolling Stone to present Less Noise, More Music for a night
of drinks, tattoos, and live performances by Third Eye Blind, Yungblud, and Role Model.

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Elton John X Lucky Brand 2019 Elton John X Lucky Brand 2019

Elton John X Lucky Brand 2019

Lucky Brand honored the legendary multi-platinum,
award-winning artist
Elton John. We celebrated
the release of the
epic musical fantasy, Rocketman,
with a limited-edition capsule
collection of graphic tees.

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Desert Jam 2019 Desert Jam 2019

Desert Jam 2019

We headed to beautiful Palm Springs to kick
off festival season
with our annual Desert Jam event.
There was great music, food,
drinks, and
legendary style. It was a party to
check out our recap to see more!

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Fender Next Fender Next

Fender Next

To kick off festival season, Lucky Brand
teamed up with Fender at
SXSW for a weekend of rock
and roll featuring fresh
talent and our classic denim.

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The sounds of

Take a listen to some of Elton John's biggest hits
in this curated playlist.