LA Born and Raised

DENIM SINCE DAY 1

Get to know our jeans from the inside out. We’ve done our own thing since our very
first pair of jeans and continue to innovate with new fits, washes, and materials to craft
premium denim made to last, all designed right here in LA.

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DENIM FIT GUIDE

PROGRESS EVERY DAY

The Map The Map

Working closely with carefully chosen denim mills and factories around the world, Lucky is
dedicated to bringing sustainable practices and conservation efforts to the forefront of our denim
production. We’re not completely there yet, but we’re making progress every day.

Factory Images Factory Images
Factory Images Factory Images
Factory Images Factory Images

Being Lucky starts with who we work with. We’re committed to being open and transparent
about our partnerships, and work with those who actively support employees and their families
through worker well-being programs and healthy, safe factory conditions.

innovation

AUTHENTIC SERIES

Our Authentic Series balances a vintage-inspired aesthetic with
new technology of subtle stretch for effortless wearability.

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innovation

ADVANCED STRETCH

Our Advanced Stretch fabric keeps things flexible with its built-in,
multidirectional, stretch technology made for movement and durability.

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innovation

RECYCLED FABRIC

As a part of our commitment to sustainability, we have furthered
our efforts by partnering with the Candiani Mill on eco-friendly
denim crafted from recycled elastane and Tencel.

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innovation

SCULPT-ED

Crafted by the renowned Orta Mill, our Sculpt-ed Series was
designed with a compression technology to enhance your figure with
a long-lasting fit that retains its shape after multiple washes.

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innovation

COOLMAX

COOLMAX® All Season Technology is a specially engineered
fabric created from a blend of Polyester fibers, designed to improve
breathability and help regulate your body temperature.

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Denim Details
Denim Details
Denim Details CoolMax

DENIM DETAILS

In addition to our new fits, rises, and fabrics we’ve also reconsidered the details.
Cutoff and relaxed hems, eye-catching embellishments, and our classic button fly detailing:
this is what makes our jeans stand out from the rest.

DENIM WARDROBE

Everything we make beyond jeans is inspired by and grounded in the unique attitude
of denim. See how we’ve integrated new fabrics and washes into shorts and skirts, jumpsuits
and dresses for her; and classic shirts and jackets for him.

DENIM WARDROBE

Everything we make beyond jeans is inspired by and grounded in the unique attitude
of denim. See how we’ve integrated new fabrics and washes into shorts and skirts, jumpsuits
and dresses for her; and classic shirts and jackets for him.

Jeans For Her View All

Jeans For Him View All