LA Born and Raised
DENIM SINCE DAY 1
Get to know our jeans from the inside out. We’ve done our own thing since our very
first pair of jeans and continue to innovate with new fits, washes, and materials to craft
premium denim made to last, all designed right here in LA.
shop our
DENIM FIT GUIDE
PROGRESS EVERY DAY
Apparel International
Sustainability programs include a worker well being program, solar energy collection, and ozone technology for water conservation
Tavex
Initiatives include the use of 100% US cotton, liquid indigo to reduce chemicals, and ECO finishing technology to conserve water
Top Jean
Water conservation measures include laser distressing, ozone techology, and onsite wastewater management
Cone Denim®
Sustainable fabrics leader with a holistic start-to-finish approach to making responsible denim
Candiani
A market leader in recycling, limiting waste, and eliminating hazardous substances as key parts of product lifecycle management
Orit
A worker well being program paired with energy saving measures that include biomass fueling and LED lighting
Hirdaramani
Greenhouse gas emissions across their 19 factories, offset by three wind power plants, have attained net zero status
Red & Blue
Conservation measures include a hanger drying system and wastewater treatment facility onsite
Asia Premium
Water conservation measures include ozone technology and onsite wastewater management
Working closely with carefully chosen denim mills and factories around the world, Lucky is
dedicated to bringing sustainable practices and conservation efforts to the forefront of our denim
production. We’re not completely there yet, but we’re making progress every day.
Being Lucky starts with who we work with. We’re committed to being open and transparent
about our partnerships, and work with those who actively support employees and their families
through worker well-being programs and healthy, safe factory conditions.
innovation
AUTHENTIC SERIES
Our Authentic Series balances a vintage-inspired aesthetic with
new technology of subtle stretch for effortless wearability.
innovation
ADVANCED STRETCH
Our Advanced Stretch fabric keeps things flexible with its built-in,
multidirectional, stretch technology made for movement and durability.
innovation
RECYCLED FABRIC
As a part of our commitment to sustainability, we have furthered
our efforts by partnering with the Candiani Mill on eco-friendly
denim crafted from recycled elastane and Tencel.
innovation
SCULPT-ED
Crafted by the renowned Orta Mill, our Sculpt-ed Series was
designed with a compression technology to enhance your figure with
a long-lasting fit that retains its shape after multiple washes.
innovation
COOLMAX
COOLMAX® All Season Technology is a specially engineered
fabric created from a blend of Polyester fibers, designed to improve
breathability and help regulate your body temperature.
DENIM DETAILS
In addition to our new fits, rises, and fabrics we’ve also reconsidered the details.
Cutoff and relaxed hems, eye-catching embellishments, and our classic button fly detailing:
this is what makes our jeans stand out from the rest.
DENIM WARDROBE
Everything we make beyond jeans is inspired by and grounded in the unique attitude
of denim. See how we’ve integrated new fabrics and washes into shorts and skirts, jumpsuits
and dresses for her; and classic shirts and jackets for him.
DENIM WARDROBE
Everything we make beyond jeans is inspired by and grounded in the unique attitude
of denim. See how we’ve integrated new fabrics and washes into shorts and skirts, jumpsuits
and dresses for her; and classic shirts and jackets for him.