lucky together

We believe that relying on a community network to provide solidarity and strength is the secret to battling
even the most challenging of times. Welcome to #LuckyTogether, a content destination where helpful ideas,
encouragement, and conversations are celebrated and exchanged. We're glad you're here.

#Lucky Together Means Everyone Together banner

We are taking this time to listen, learn, and reflect. We will be sharing more soon.

Pride 2020

Lucky Brand Highlights
Brand Partner, Be Free

Be Free Banner

No one wants to spend their lives pretending to be something they’re not. For years, Be Free founder Brian
Terada did exactly that. Fearing the loss and judgement of friends and family, the young student attending a
Christian University found himself at a crossroads. Down one path (the safe one), he could continue living a
lie… down the other (the brave one), he could speak his truth and set out on a quest to discover who loved
him, and would continue to love him for who he really is.

Brian chose to be brave.

His experience of coming out to his family, friends, and community proved to be more positive than he had
anticipated, and the outpouring of love and acceptance inspired him to help others on their own journey.
And so, a few years later, Be Free was born—starting with a logo and a batch of t-shirts that when worn,
indicates that the wearer is a safe person to come out to.

"Every moment of every day, we all have the power to help
other people in our lives to feel a little bit more free."

- Brian Terada, Founder of Be Free

Not long after, Brian started hosting Be Free Story Nights—events where anyone could come and share their
own story. Ultimately, a Be Free Story is about taking a chance in order to find more freedom for yourself and
your community. For many LGBTQ+ participants, it was about their own coming out story. For others, it was
often about family, mental health, or other life-altering decisions and experiences that so many of us need to
find freedom in—and from.

Get Involved

To celebrate Pride 2020,
Lucky Brand will co-host a
virtual Be Free event. Details
to be announced soon.



Lucky Brand co-designed a limited
edition Be Free T-shirt that will be
available to purchase via Be Free.
All sales will go directly to Be Free
to support their mission.



Thanks to the support of our customers, we have been able to donate tens of thousands
of masks via 39 community partners. The list and number keeps growing.

Essential worker banner

Support Our Community Partners

be free
be free

Be Free is a community that started with LGBTQ+ coming out stories, then grew to be a safe space for everyone to share their narrative in mental health, disease, immigration, political association, or anything else they want to find freedom in.

People Concern
People Concern

serves the most vulnerable unhoused members of our community, many of whom are aging and have underlying health conditions. The safety and well-being of their program participants, staff, and community are paramount during this crisis.

Urban Alchemy
Urban Alchemy

transforms people and urban spaces with respect and compassion to heal communities and cities. In Los Angeles, Urban Alchemy has been working to provide clean restrooms and showers for those in need.

shower of hope
the shower of hope

The Shower of Hope provides showers, haircuts, and hygiene kits at 17 locations around L.A., and connect clients to valuable services and housing.

project ropa
Project Ropa

Project Ropa is a mobile hygiene service that restores dignity and empowers the lives of people experiencing homelessness by providing clean clothing, hygiene kits, and employment opportunities.

Delivering Good
Delivering Good

Support at the national level through Delivering Good, who works in hundreds of local communities nationwide, helping people who face the challenges of poverty every day. As we move forward, Delivering Good will use your support to provide people with essential items needed today and in the future.

Under the Bridges
Under the Bridges and on the Streets

is a 100% volunteer-runorganization that helps the homeless who are unable to access shelters and soup kitchens.


While our stores remain closed, other retailers are in need of associates across multiple sectors
including our sister brand SAS, part of Leonard Green and Partners.

If you are looking for job opportunities during this time we encourage you to use this resource
provided by the National Retail Federation as well as the  SAS Career Site


lucky brand associates making masks
lucky brand associates making masks
lucky brand associates making masks
lucky brand associates making masks

Adept sewers, the Technical Design Team transform our Designer’s ideas into garments by day, and now by night
transform Lucky bandanas into cloth face masks. In order to maintain appropriate social distancing, Senior Director,
Sharon King assembled take home kits of supplies for each volunteer, which included thread from Coats and A&E.
Anthony Casalena even ordered a sewing machine for the effort! Cathy Luong recruited her family to help. And Jodie
Pearsall took out her sewing machine to make masks first, while unpacking her new house. The team's shipment of
masks have gone to Children's Hospital and Lucky Brand store associates.



lucky together
lucky together
lucky together
lucky together

We are in this together. Join our community, choose to share inspiration and spread positivity today. #LuckyTogether