luckyxmusic

It’s no secret that we’re passionate about music. The only thing
we love more than denim is rock ’n roll. 

Fender Next Fender Next

To kick off festival season, Lucky Brand teamed up with Fender Guitars in Austin,
Texas to celebrate the launch of their new global program, Fender Next. In addition to
hearing some of the most exciting new artists from around the world, we celebrated the 
ultimate weekend of rock and roll with our classic denim and legendary style.

Lucky Brand
SWSW
SWSW
@NicoleMehta
Fender Next
@Scott_Perez
SXSW
SXSW
SXSW
SXSW
SXSW
SXSW
@Scott_Perez

The sounds of
Fender Next

Take a listen to some of the featured artists of
Fender Next with our curated playlist.

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