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Lucky Brand Clover #01
A style guide for culture lovers
August 2013
In this issue
All American
All American

Introducing the inaugural issue of our online journal


Your how-to-wear-it guide to the best new trends

National Treasures
National Treasures

Tap into the heritage of fall's most indispensable it-items

Behind the Scenes
Behind the scenes

Go on set with Mario Sorrenti at the making of our fall film

Style Files
Style files

Take a few sartorial cues from one of our favorite icons, Lauren Hutton

Craft Talk
Craft talk

Travel with us to North Carolina's White Oak Mill

Riveting Right Now
Riveting right now

Tap into our new flicks, art picks and of-the-moment mix

Indie Index
Indie index

Your chic cheat sheet to little known musical landmarks

Ritual Habitual
Ritual habitual

Model Missy Rayder reveals her secret talismans

Local Loves
Local loves

Venice Beach, decoded for all of your daytripping needs

Lucky Genes
Lucky genes

Meet Style Director Karin Cole and her California-cool kids

Introducing Our Inagural Issue - All American - Iconic It Items - Little Known Landmarks - Style Tips Featuring Missy Rayder and Lauren Hutton

The first edition of Lucky Brand Clover explores the land of the free and the fashion of the brave. Whether it’s our new collection of jeans Made in the U.S.A. or the inimitable icons who continue to influence today’s new trends, we’re endlessly inspired by the cultural facets that define American style, from sea to shining sea. Get up close with Wisconsin-born model Missy Rayder. Travel with us to Greensboro, North Carolina for a look at the White Oak Mill. Try our favorite tacos in Venice Beach. Get the new denim on denim look. This is just the beginning…

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