Letter from our CEO
December 4, 2018
Please join us in our sustainability journey!
Here in California, the lives of many have been personally impacted by the changing global climate through drought and subsequent wildfires and floods of some of the most quintessential Californian landscapes. So today we make a stand, as a Southern Californian Company, to actively begin our sustainability journey and be a participant in the preservation of all we love and cherish in this beautiful State.
In 2015, the UN announced the Sustainable Development Goals and a plan of action to transform our world and put our planet on a sustainable and resilient path by the year 2030. These UN Sustainable Development Goals have been adopted by 150 world leaders and a long list of companies, which continues to grow daily. Motivated by our experience in California, Lucky Brand has chosen 4 goals that will impact us as a community and the products we make. We commit to support these 4 Sustainable Development Goals by leveraging the strength of our national brand and global supply chain to make a positive impact on the communities we serve and source from.
#3 Ensure healthy lives and promote well-being for all at all ages.
#6 Increase water-use efficiency and improve water quality by reducing pollution.
#12 Reduce waste generation by prevention, reduction, recycling and reuse.
#13 Take urgent action to combat climate change and its impacts.
Our sustainability journey at Lucky Brand begun as a grassroots movement launched by our Company and our associates. We are all assessing how to make sustainable changes in our day-to-day work and add to our sense of personal growth, community responsibility and professional fulfillment. Our goal is to also inspire our customers to join in our cause to make this world a better place. On our journey to be a purpose-driven brand and conscious capitalist organization, the Sustainable Development Goals not only contribute to the global goals for a more sustainable world, but also to our Company’s goals and principles to bring Lucky Brand customers products infused with our passion, love and creativity.
This is the start of an important conversation, and we look forward to updating you on our plan and progress and how you, as part of our Lucky Brand family, can participate in our journey.
Thank you for your support and partnership!
CEO, Lucky Brand Dungarees LLC.