LUCKY BRAND Play For the Parks Giveaway Official Rules (“Official Rules”). NO  PURCHASE IS NECESSARY TO ENTER OR WIN THIS GIVEAWAY. A PURCHASE OR  PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. ELIGIBILITY: This contest or sweepstakes, as applicable (“Giveaway”) is open  only to legal residents of the United States and the District of Columbia, who are  eighteen (18) years of age or older at the time of entry, but specifically excluding  residents from Arizona, Florida, New York and Rhode Island. Void where  prohibited by law. Employees (and their immediate family or household members)  of Sponsor (as defined in Section 17 of these Official Rules) and its current and  future parent, affiliates, subsidiaries, divisions, and related companies, licensees,  suppliers, printers and advertising, promotional and judging agencies or any other  company or individual involved with the design, production, execution or  distribution of the Giveaway are not eligible. "Immediate family members" shall  mean parents, stepparents, children, stepchildren, siblings, stepsiblings, or  spouses, regardless of where they live. "Household members" shall mean people  who share the same residence at least three (3) months a year, whether related or  not. The Giveaway is subject to all applicable federal, state and local laws, codes,  statutes and regulations. Participation constitutes each entrant’s (each, an  “Entrant”) full, unconditional and irrevocable agreement to be bound by these  Official Rules and the decisions of the Sponsor, whose decisions shall be binding  and final in all respects relating to this Giveaway. Winning a Grand Prize (as  hereinafter defined) is contingent upon fulfilling all requirements set forth herein.

2. GIVEAWAY ENTRY  PERIOD: The term of the Giveaway begins at 1:00 p.m.,  Eastern Standard Time (“EST”) on September 30, 2021 and ends at 1:59 p.m. EST on November 3, 2021 (“Giveaway Term”). Within the Giveaway Term, there is one (1) entry period (the “Giveaway Entry Period”) and one (1) corresponding random  drawing (the “Drawing”) as outlined in the “Giveaway Entry Period & Drawing  Schedule” below. Entries must be received during a Giveaway Entry Period to be  eligible for that Giveaway Entry Period’s Drawing and Grand Prize. Non-winning  entries for a Giveaway Entry Period will not roll over to any subsequent Giveaway Entry Period, if any. Eastern Standard Time shall control for all purposes of this .

3.  HOW TO  ENTER: NO PURCHASE NECESSARY. To enter the Giveaway, you  must: (a) follow @luckybrand on Instagram; and (b) visit  http://LuckyBrand.com/playfortheparks and from the drop-down menu, choose

to enter either Andrew Bird’s giveaway or Sam Beam’s giveaway and provide all of  the requested information (the “Content”) (collectively, an “Entry”). There is a limit of one (1) Entry per person per Giveaway Entry Period. In order to be eligible  for any given Giveaway Entry Period’s Drawing and Grand Prize, your Entry must  comply with all terms and conditions of the Giveaway and must be posted during  the applicable Giveaway Entry Period. By participating, you are indicating that you  have read, understand and fully agree to these Official Rules. Sponsor is not  responsible for lost, late, incomplete, invalid, or misdirected submissions, all of  which will be disqualified. In the event of any dispute, the authorized e-mail

account holder will be deemed to be the Entrant. The “authorized e-mail account  holder” is the natural person assigned to the e-mail account. Potential winner(s) may be required to show proof of being the authorized account holder. To be  eligible for the Giveaway, each Entry must be posted in compliance with the format  and other requirement set forth on http://LuckyBrand.com/playfortheparks where persons may submit entries; such requirements being made a part of these  Official Rules and incorporated herein by reference. Entries must be manually  keystroked by Entrant; use of programmed, robotic or like means of entry  (including third party contest services) is prohibited. Sponsor will not acknowledge  receipt of any Entry.

4.  TERMS  OF  SUBMISSION:  By participating, you agree that Sponsor has the  unrestricted right to use the Content contained in any such Entry, if Sponsor so  chooses in its sole discretion, commercially or non-commercially, including the  worldwide right to publish, display, exhibit and exploit such Content in any media  now in existence or hereafter devised for any and all advertising and publicity purposes, all without additional review, approval, consent and/or compensation.  By participating, you represent and warrant to Sponsor that (i) you have not copied  or used other works in your Content without permission or right to do so; (ii) no  person, other than you has any right to, title or interest in any part of your Content;  (iii) your Content will not infringe or violate any rights of any third party or entity,  including, without limitation, trade secret, copyright and trademark, defamation,  privacy and publicity, false light, idea misappropriation or any contractual rights;  and (iv) you have all the rights, licenses, permissions and consents necessary to  submit the comment in accordance with these Official Rules. You understand that  Sponsor reserves the right to disqualify or refuse to post any Content at any time  for any reason at its sole and absolute discretion. BY PARTICIPATING, THE  ENTRANT REPRESENTS AND WARRANTS TO SPONSOR THAT THE  ENTRANT HAS ALL RIGHT, TITLE AND INTEREST NECESSARY TO GRANT  THE SPONSOR THE WORLDWIDE, ABSOLUTE, IRREVOCABLE AND  UNRESTRICTED RIGHT AND LICENSE TO ADAPT, PUBLISH, USE, REUSE,  EDIT, AND/OR MODIFY THE CONTENT CONTAINED IN THE ENTRY IN ANY  WAY AND POST THE CONTENT ON THE INTERNET OR USE THE CONTENT IN ANY OTHER WAY AND AGREES TO INDEMNIFY, DEFEND AND HOLD  SPONSOR HARMLESS FROM ANY AND CLAIMS TO THE CONTRARY.

5. SELECTION OF WINNER: Potential winners will be selected in a random drawing  from among all eligible Entries received within the Giveaway Entry Period on or  about the corresponding Entry Period Drawing Date and Time indicated in the  Giveaway Entry Period & Drawing Schedule above. Exact timing of the Grand Prize

selection will be at the sole and absolute discretion of Sponsor. There is a limit of  one (1) Grand Prize per person per Giveaway Entry Period. The selected Entrant will be contacted at the e-mail address provided by such Entrant via an e-mail from  the Sponsor. The potential Grand Prize winner(s) must follow the Grand Prize claim instructions provided as part of the notification and any subsequent claim  instructions provided by Sponsor or the Grand Prize will be forfeited in its entirety.  It is recommended that you confirm your e-mail notification settings are turned  on. Sponsor’s decisions as to the administration and operation of the Giveaway and  the selection of the potential Grand Prize winner is final and binding in all matters  related to the Giveaway. Grand Prize winner(s) will be notified within  approximately one (1) business day after the Drawing(s). Failure to respond to the  initial notification within one (1) business day will result in disqualification.

Alternative winners shall be chosen on, or approximately forty-eight (48) hours  thereafter. Odds of winning a Grand Prize depend on the number of eligible Entries  received during the Giveaway Entry Period.

6. THE POTENTIAL GIVEAWAY GRAND PRIZE WINNER(S) IS/ARE SUBJECT TO  VERIFICATION BY SPONSOR WHOSE DECISIONS ARE FINAL AND BINDING IN ALL  MATTERS RELATED TO THE GIVEAWAY.

7. VERIFICATION OF POTENTIAL GRAND PRIZE WINNER(S):

The potential Grand Prize winner(s) must continue to comply with all terms and  conditions of these Official Rules and winning is contingent upon fulfilling all  requirements. The potential Grand Prize winner(s) may be required to sign and  return to Sponsor, within five (5) days of the date notice is sent, an affidavit of  eligibility, and liability/publicity release (except where prohibited) in order to  claim the Grand Prize, if applicable. If any potential Grand Prize winner cannot be  contacted, fails to sign and return the affidavit of eligibility and liability/publicity  release within the required time period (if applicable), or if the Grand Prize or  Grand Prize notification is returned as undeliverable, the potential Grand Prize  winner forfeits the Grand Prize. In the event that potential winner(s) of the Grand  Prize are disqualified for any reason, Sponsor may award the applicable Grand  Prize to an alternative winner(s) by random Drawing replacement from among all  remaining eligible Entries. An alternate Grand Prize winner(s) will be a selection  made by Sponsor in its sole discretion.

8. GRAND PRIZE AND APPROXIMATE RETAIL VALUE:

Two (2) Grand Prizes will be awarded. Each Grand Prize winner will be awarded:  (a) one (1) map of Yosemite National Park signed by the applicable artist (i.e.,  either Andrew Bird or Sam Beam) whose giveaway Entrant entered in the drop

down menu; (b) one (1) Taylor acoustic guitar signed by the applicable artist (i.e.,  either Andrew Bird or Sam Beam) whose giveaway Entrant entered in the drop  down menu; (c) one (1) music album of the applicable artist (i.e., either Andrew  Bird or Sam Beam) whose giveaway Entrant entered in the drop down menu signed  by such artist; and (d) one (1) LUCKY BRAND Gift Card, each with an approximate  retail value of Five Hundred United States Dollars ($500 USD) (the “Grand Prize”).  There is a limit of one (1) Grand Prize per person per Giveaway Entry Period. No  cash equivalent for any Grand Prize will be awarded. Each Grand Prize is non transferable, and no substitution will be made except as provided herein at the  Sponsor’s sole and absolute discretion. Sponsor reserves the right to substitute the  listed Grand Prize for one (1) of equal or greater value for any reason or no reason  whatsoever. A Winner is responsible for all fees associated with Grand Prize receipt  and/or use. All federal, state, and local tax liabilities are the sole and absolute  responsibility of a Winner.  

LUCKY BRAND gift cards are not redeemable for cash and will not be replaced if  lost or stolen. Gift card usage is subject to the complete gift card terms and  conditions 

at https://luckybrand.cashstar.com/store/self_service/v2/about/terms_and_condition s?locale=en-us. LUCKY BRAND gift cards may be subject to other terms and  conditions applicable to Sponsor’s gift cards.

9. ODDS OF WINNING: Odds of winning the Grand Prize for any given Giveaway Entry Period depend on the total number of eligible Entries received during the  same Giveaway Entry Period.  

10. ENTRY CONDITIONS AND RELEASE: By participating, each Entrant fully and  unconditionally agrees to: (a) comply with and be bound by these Official Rules  and the decisions of the Sponsor which are binding and final in any and all matters  relating to this Giveaway; (b) release and hold harmless the Sponsor and its  respective parent, subsidiary, and affiliated companies, the Grand Prize supplier(s)

and any other organizations responsible for sponsoring, fulfilling, administering,  advertising or promoting the Giveaway, and all of their respective past, present and  future officers, directors, shareholders, employees, agents, representatives and  licensees (collectively, the “Released Parties”) from and against any and all claims,  expenses, losses, damages and liability, including but not limited to negligence,  damages of any kind to persons, animals and property, including but not limited  to invasion of privacy (under appropriation, intrusion, public disclosure of private  facts, false light in the public eye or other legal theory), defamation, slander, libel,  violation of right of publicity, infringement of trademark, copyright or other  intellectual property rights, property damages, or death or personal injury arising  out of or relating to a participant’s Entry, creation of an Entry or submission of an  Entry, participation in the Giveaway, acceptance or use or misuse of the Grand  Prize (including any travel or activity related thereto) and/or the broadcast,  exploitation or use of Entry; (c) indemnify, defend and hold harmless the Sponsor

from and against any and all claims, expenses, losses, damages and liabilities  (including reasonable attorney’s fees) arising out of or relating to an Entrant’s  participation in the Giveaway and/or Entrant’s acceptance, use or misuse of the  Grand Prize; and (d) consent as required by applicable law to Sponsor’s use of  information collected for purposes of operating the Giveaway and for statistical  purposes.

11. GENERAL CONDITIONS: Sponsor reserves the right to cancel, suspend and/or  modify the Giveaway, or any part of it, if any fraud, technical failures or any other  factor beyond Sponsor’s reasonable control that impairs the integrity or proper  functioning of the Giveaway, as determined by Sponsor in its sole and absolute

discretion. Sponsor reserves the right to cancel Giveaway if too few Entries are  received. Sponsor reserves the right in its sole and absolute discretion to disqualify  any Entrant acting in violation of these Official Rules or found tampering with the  Entry process or with the operation of the Giveaway or any other promotion or in  an unsportsmanlike or disruptive manner. Any attempt by any person to  deliberately undermine the legitimate operation of the Giveaway may be a  violation of criminal and civil law, and, should such an attempt be made, Sponsor  hereby expressly reserves the right to seek damages from any such person to the  fullest extent permitted by law. Sponsor’s failure to enforce any term of these  Official Rules shall not constitute a waiver of that provision. In the event the  Giveaway is terminated early, a winner will be selected from all eligible Entries  received at the time of termination. Notice of such action by Sponsor will be posted  on the Lucky Brand Facebook page located at: https://www.facebook.com/luckybrand/.

12. LIMITATIONS OF LIABILITY: The Released Parties are not responsible for: (a)  any incorrect or inaccurate information, whether caused by Entrant(s), printing  errors or by any of the equipment or programming associated with or utilized in  the Giveaway; (b) technical failures of any kind, including, but not limited to  malfunctions, interruptions, or disconnections in phone lines or network hardware  or software; (c) unauthorized human intervention in any part of the Entry process  or the Giveaway; (d) technical or human error which may occur in the  administration of the Giveaway or the processing of Entries; or (e) any injury or  damage to persons, animals, or property which may be causes, directly or  indirectly, in whole or in part, from Entrant’s participation in the Giveaway or  receipt or misuse of any Grand Prize. If for any reason an Entrant’s Entry is  confirmed to have been erroneously deleted, lost, or otherwise destroyed or  corrupted, Entrant’s sole remedy is another Entry in the Giveaway. No more than  the stated number of Grand Prize(s) will be awarded.  

13.  PUBLICITY: Except where prohibited by law, participation in the Giveaway constitutes participants consent to Sponsor and its agents’ use of winners’ names,  images, likeness, photograph, voice, opinions and/or hometown and other indicia  of his/her persona for advertising/publicity/trade or promotional purposes in any

and all forms of media, worldwide, without notice, review, approval, or further  payment or consideration.

14. DISPUTES: Entrant agrees that: (a) any and all disputes, claims and causes of  action arising out of or connected with this Giveaway, or any prizes (including the  Grand Prize) awarded, other than those concerning the administration of the  Giveaway or the determination of winners, shall be resolved individually, without  resort to any form of class action; (b) any and all disputes, claims and causes of  action arising out of or connected with this Giveaway, or any prizes (including the  Grand Prize) awarded, shall be resolved exclusively by the United States District  Court or the appropriate New York State Court located in the New York County,  New York; (c) any and all claims, judgments and awards shall be limited to actual  out-of-pocket costs incurred, including costs associated with entering this  Giveaway, but in no event attorneys’ fees; and (d) under no circumstances will  Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to  claim punitive, incidental and consequential damages and any other damages,  other than for actual out-of-pocket expenses, and any and all rights to have  damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT  ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL  OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.  All issues and questions concerning the construction, validity, interpretation and  enforceability of these Official Rules, or the rights and obligations of the Entrant and Sponsor in connection with the Giveaway, shall be governed by, and construed  in accordance with, the laws of the State of New York, without giving effect to any  choice of law or conflict of law rules (whether of the State of New York or any other  jurisdiction), which would cause the application of the laws of any jurisdiction  other than the State of New York.

15.WINNER’S  LIST: For an Official Winner’s List (available after November  5,  2021) or a copy of these Official Rules, send a self-addressed, stamped envelope  to: “LUCKY  BRAND  Play  for  the  Parks  2021” Giveaway - WINNERS - or - OFFICIAL RULES (please specify), Authentic Brands Group, LLC c/o Digital  Innovation Group, 1411 Broadway, 21^st Floor, New York, NY 10018. All requests  must be received by November 19, 2021. Official Rules also available at: https://www.facebook.com/luckybrand/. Vermont residents may omit postage.  

16.  ENTRANT’S  PERSONAL  INFORMATION: Sponsor may collect non-public  personally identifiable information in connection with the operation of the  Giveaway. Information collected on-line from Entrants is subject to the Sponsor’s  Privacy Policy, which is available at https://www.authenticbrands.com/privacy

policy. Sponsor is not responsible for disclosures made by any third party.  

17.  SPONSOR: ABG-LUCKY, LLC, c/o Authentic brands Group, LLC, 1411  Broadway 21^st Floor, New York, NY 10018.