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Sustainability.

Act Responsibly, Dress Accordingly.

Here's how we're committed to
making a positive impact.

Responsible
Fabrics

Responsible
Production

Responsible
Use

Responsibility
in Action

Responsible
Fabrics

Responsible
Production

Responsible
Use

Responsibility
in Action

Responsible Fabrics

We Use Responsible Fabrics

We choose these raw materials beacuse they use less water,
pesticides, and energy than traditional materials
to produce.

Meet TENCEL™ (It's Made From Wood).

This naturally soft and lightweight fiber
is made from the wood pulp of trees
sourced from responsibly managed forests.

Hemp: Mother Nature Tough

Hemp is durable and biodegradable over
time — and unlike cotton, it can be grown with very little
water. That's why we love it.

Hemp is durable and biodegradable over
time — and unlike cotton, it can be grown with very little
water. That's why we love it.

Responsible Production

We choose these processes because they are less energy-dependent
and produce less harmful by-products.

We Produce Our Denim Responsibily.

Our Responsible Wash program considers
everything from water consumption to chemistry
conservation, ensuring our products weigh
as little on the earth – and our
people – as possible.

Our Factories.

From LEED certification to using solar power,
rainwater, and prioritizing worker wellbeing, we
partner with socially and enviromentally conscious
factories and mills for select styles.

Wear Your Jeans Like You Care.

Wear Your Jeans
Like You Care.

Small acts can make a lasting impact. When you take
care of your jeans, you take care of the planet.

Small acts can make a lasting impact.
When you take care of your jeans, you
take care of the planet.

Reduce

Wear it more than once before washing. Only use
cold water. Never tumble. Saving energy's easy
when you know how.

Wear it more than once before
washing. Only use cold water. Never
tumble. Saving energy's easy when you
know how.

Repair

When your jeans wear at high-stress spots, keep
your perfect fit longer by patching them up and
making them your own.

When your jeans wear at high-stress
spots, keep your perfect fit longer by
patching them up and making them
your own.

Resell

Give your denim another go at life by
cosigning or reselling them — then get a pair you
really love.

Give your denim another go at
life by cosigning or reselling
them — then get a pair
you really love.

Recycle

Clothing takes a long time to break
down in landfills, so when you're done with your jeans
turn them into shorts, patches, or donate them to
organizations that assist those in need.

Clothing takes a long time to break down in
landfills, so when you're done with your
jeans turn them into shorts, patches, or
donate them to organizations that assist those in need.

Responsibility in Action.

Denim: Part 2.

We've partnered with Santa Monica College Fashion
Program to give samples, prototypes, and excess
materials a second life in the hands of students.

Our Committment to Transparency.

We're changing the way we work every day to be more
enviromentally and socially conscious — and we'll always
keep you updated on what's working (and not).