Denim

THE LUCKY DENIM LINEUP
WHAT’S NEW FOR SPRING
For those who wanna stand out – not blend in.
Meet our hottest denim fits of the season.

FOR EVERY BODY

Hate jean shopping? Annoying waist gap? Then you miiight be curvy.
The secret to our curvy denim is our hip-to-waist ratio, contoured waistband that eliminates waist gap, plus tummy-smoothing pockets and a body-hugging fit.
You’re welcome.
EXTENDED SIZES
Inclusivity is important to us, so you can feel lucky in your favorite pair.
Women’s sizes are available in 24-35 with inseams from 27-34.
Men’s sizes are available in 28-42 with inseams from 30-34.


GLOSSARY
DENIM
a strong fabric, usually made from cotton and typically blue; used to make jeans, overalls, and other casual clothes
DISTRESSING
a technique that purposefully makes a material look well-worn and not perfect (i.e. a little lucked up)
RAW DENIM
denim in its purest, untreated form. It’s a little stiff at first (aren’t we all?), but softens over time
INDIGO
a dye process from the little green plant responsible for making our jeans blue
SELVEDGE
the woven, finished edge on jeans that keeps the fabric from unraveling, making it more “premium”
RINSE
a literal quick rinse of water to help remove excess dye from jeans
WARP
weft’s best friend; the denim yarn that is weaved vertically that helps create the twill pattern
WEFT
warp’s better half; the denim yarn that is weaved crosswise over and under the warp
WHISKERING
a technique used to create a creased effect on denim for a well-worn look