Denim

DISCOVER OUR DENIM



THE LUCKY DENIM LINEUP


WHAT’S NEW FOR SPRING

For those who wanna stand out – not blend in.
Meet our hottest denim fits of the season.

FOR EVERY BODY


Hate jean shopping? Annoying waist gap? Then you miiight be curvy. 

The secret to our curvy denim is our hip-to-waist ratio, contoured waistband that eliminates waist gap, plus tummy-smoothing pockets and a body-hugging fit.

You’re welcome.

EXTENDED SIZES

Inclusivity is important to us, so you can feel lucky in your favorite pair. 

Women’s sizes are available in 24-35 with inseams from 27-34.
Men’s sizes are available in 28-42 with inseams from 30-34.

411 ON FABRICS


A high stretch denim designed for maximum movement and extra comfort.

Responsibly-crafted denim made with 100% recycled cotton that looks as good as it feels.

Premium styles that are light, drapey, and flowy for everyday comfort and movement.

Our highest stretch one-size-fits-many fabric for your perfect fit.

A versatile, natural material extracted from the stalks of the hemp plant.

Soft sculpting fabric with LYCRA FREEF!T to give flawless fit & comfort to any body shape.

Selvedge denim woven from locally grown cotton in Louisiana, then hand-cut and sewn in Los Angeles.

These jeans contain COOLMAX®, a fiber made from recycled polyester that helps wick moisture for all-day comfort.

GLOSSARY


DENIM

a strong fabric, usually made from cotton and typically blue; used to make jeans, overalls, and other casual clothes

DISTRESSING

a technique that purposefully makes a material look well-worn and not perfect (i.e. a little lucked up)

RAW DENIM

denim in its purest, untreated form. It’s a little stiff at first (aren’t we all?), but softens over time

INDIGO

a dye process from the little green plant responsible for making our jeans blue

SELVEDGE

the woven, finished edge on jeans that keeps the fabric from unraveling, making it more “premium”

RINSE

a literal quick rinse of water to help remove excess dye from jeans

WARP

weft’s best friend; the denim yarn that is weaved vertically that helps create the twill pattern

WEFT

warp’s better half; the denim yarn that is weaved crosswise over and under the warp

WHISKERING

a technique used to create a creased effect on denim for a well-worn look


FITS FOR YOU

Your search is over. Meet your new favorite jeans.

BAGGY

the ultimate unbothered jean, it’s super loose, laid-back, and relaxed

Shop Baggy

BARREL

the best of both worlds of tapered and baggy. It’s loose through the hips, balloons at the knees, and then tapers at the ankle

Shop Barrel

FLARE

a slim fit that widens at the knees

Shop Flare

PALAZZO

long, flowy pants with a really loose, super wide leg that flares out from the waist

Shop Palazzo

BOOTCUT

slim through the thigh with just a little flare at the calf

Shop Bootcut

CROPPED

a fit that’s juuust a little shorter than normal

Shop Cropped

STRAIGHT

classic and reliable through the leg

Shop Straight

SKINNY

they’re tight, like everywhere: the thigh, butt, legs, and ankles

Shop Skinny