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$30 DENIM FOR HER

$30 DENIM FOR HER

Rotate all the different fits and washes

SHOP JEANS
$30 DENIM FOR HIM 

$30 DENIM FOR HIM 

Good looking jeans for even better looking deals

SHOP JEANS
TOPS AS LOW AS $20

TOPS AS LOW AS $20

Start your look + savings with tees and blouses 

SHOP WOMEN'S TOPS
TEES AS LOW AS $10

TEES AS LOW AS $10

Wear it proudly on your chest

SHOP GRAPHIC TEES
SHIRTS AS LOW AS $20

SHIRTS AS LOW AS $20

Get one for every day of the week

SHOP MEN'S SHIRTS
TOPS AS LOW AS $20

TOPS AS LOW AS $20

Start your look + savings with tees and blouses 

SHOP WOMEN'S TOPS
TEES AS LOW AS $10

TEES AS LOW AS $10

Wear it proudly on your chest

SHOP GRAPHIC TEES
SHIRTS AS LOW AS $20

SHIRTS AS LOW AS $20

Get one for every day of the week

SHOP MEN'S SHIRTS
PLAY IT LOUD 

PLAY IT LOUD 

Show your colors with vibrant prints  

SHOP GRAPHIC TEES
PICTURE THIS

PICTURE THIS

Vintage graphics for whatever your mood

SHOP GRAPHIC TEES
Lucky Together

Amidst the COVID-19 crisis, New Fashion
retooled its facility in LA to become an essential
business by producing masks and gowns. Read
on as Bobby Ahn speaks on rehiring his
furloughed employees, who feel a new sense of
purpose and relief to work and contribute to the
greater good.

Read Now
Lucky Together

Best known for his Andy Warhol spray paint
stencils around the city and abstract paintings,
ThankYouX gave us the scoop on everything from
his creative process to how he defines luck.
Read on and see what the LA artist had to say.

Read Now
Lucky Together
Blog Story - Making Masks

Amidst the COVID-19 crisis, New Fashion
retooled its facility in LA to become an essential
business by producing masks and gowns. Read
on as Bobby Ahn speaks on rehiring his
furloughed employees, who feel a new sense of
purpose and relief to work and contribute to the
greater good.

Read Now
Lucky Together
Blog Story - ThankYouX

Best known for his Andy Warhol spray paint
stencils around the city and abstract paintings,
ThankYouX gave us the scoop on everything from
his creative process to how he defines luck.
Read on and see what the LA artist had to say.

Read Now

Share your style and denim faves on Instagram with #LuckyBrand and tag @luckybrand for a chance to be featured!