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Archetypes - Women The Trendsetter The Independent Spirit The Entreprenuer The Wellness Guru

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the trendsetter A low key kind of It Girl who never sleeps on the
details and gets the trends to follow her
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the independent spirit Hippie soul with girl-next-door vibes; a flower
child type who always stays young at heart
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the entrepreneur A menswear mixmaster who literally wears the pants,
taking biz casual to biz chic like a boss
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the wellness guru A weekend adventurer who’s always on the go in
athleisure style that’s as comfy as it is cute
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The Trendsetter

A low key kind of It Girl who never sleeps on the
details and gets the trends to follow her

shop now
The Independent Spirit

Hippie soul with girl-next-door vibes; a flower
child type who always stays young at heart

shop now
The Entreprenuer

A menswear mixmaster who literally wears the pants,
taking biz casual to biz chic like a boss

shop now
The Wellness Guru

A weekend adventurer who’s always on the go in athleisure
style that’s as comfy as it is cute

shop now

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The Trendsetter